96 Social Media Facts for Marketers

Social Media as we all know is the new face of the internet. With the help of social media, you can get any message across to anyone anywhere. It is a very powerful tool if used effectively. Gone are the days when social media are only used to connect with family and friends. Nowadays, social media is considered a powerful marketing tool. Every wise marketer now includes social media in their marketing plan.

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Is this good for marketing?

A lot of marketers, mostly internet marketers, say social media is a very good resource. They insist that to rank very well on search engines, social media must be utilized effectively. They also said, with the viral nature of social media, your message can get to as many people as possible in as little time as possible.

Still in doubt, here are 100 social media facts as compiled by some social media gurus.

1. There are more devices connected to the internet than there are people one earth. (unbelievable but true)

2. 40% of the worlds population socializes more online than they do on a face to face basis.

Every Minute:

3. 100,000 tweets are sent on Twitter

4. 2 million searches are made on Google

5. 48 hours are uploaded on YouTube.

6. 684, 478 contents are shared on Facebook.

7. 3,600 photos are shared on Instagram.

8. 122,437 photos are pinned on Pinterest.

9. Over 10,000 connections are joined on LinkedIn.

10. 5,000 page likes are gotten on Facebook.

Social Networks Statistics:

11. Facebook has 1Bilion Registered Users and 552 Million Daily Active Users

12. Twitter has 517 Million Registered Users and 6.9 Million Daily Active Users

13. Google+ has 400 Million Users and 75 Million Daily Active Users

14. LinkedIn has 175 Million Users and 25 Million Daily Active Users

15. Instagram has 100 Million Users and 7.3 Million Daily Active Users

16. Pinterest has 25 Million Users and 4 Million Daily Active Users

Monthly Time Spent Per User:

17. An average user spends 6.75 hours per month on Facebook.

18. An average user spends 1.5 hours per month on Google+.

19. An average user spends 21 minutes per month on Twitter.

20. An average user spends 17 minutes per month on LinkedIn.

21. An average user spends 5 minutes per month on Instagram.

22. An average user spends 3 minutes per month on Pinterest.

Male & Female Ratio of Users:

23. Facebook = 60% Female, 40% Male

24. Twitter = 60% Female, 40% Male

25. Pinterest = 79% Female, 21% Male

26. Google+ = 29% Female, 69% Male

Facebook:

27. 58% of Facebook users return daily

28. 50% of smartphones connect to Facebook every hour of every day

29. Facebook is accessed by 7,000 different types of devices every day

30. 500 million likes per day

31. 140 Billion friend connections

32. 250 million photos added daily

33. 1 out of 7 minutes spent online is spent on facebook

34. Every day, Facebooks users altogether spend 10.5 billion minutes (approximately 20,000 years) on it.

Twitter:

35. 95% of retweets are based on interesting content. Only 26% are due to inclusion of please RT in the tweet.

36. 340 million tweets are sent per day

37. 40% of twitter users have never sent a single tweet

38. 11 accounts are created every second

39. Every day, 1 million new accounts are created

40. Twitters projected advertising revenue in 2013 is $450 Million.

Google+:

41. 80% of users log in atleast once per week

42. 60% of users log in every day

43. 42% of users are single (hmn.. think I gotta get a wife on Google+).

44. 67% of users are male

45. Every day Google+ buttons are served more than 5 Billion times

Instagram:

46. User base grew massively by 1600% between April 2011 and April 2012

47. 300 million pictures are uploaded to Facebook through Instagram daily

48. 575 likes by users every second

49. 81 comments are made every second

50. 1 Billion total photos have been uploaded to Instagram since it's inception

51. Every second, 1 new user joins Instagram

LinkedIn:

52. Every second, 1 new user joins

53. 42% of users update their profile information regularly

54. 81% of users belong to atleast one group

55. 61% use it as their primary professional networking site.

56. 50% of LinkedIn users have a bachelors or graduate degree.

Pinterest:

57. Pinterest is now the third most popular social network after Facebook and Twitter

58. Since 2012, 1.2 billion minutes have been spent using Pinterest on the web

59. The average Pinterest user has 171 pins, 229 followers, 3 boards and 28 likes

60. 720 million minutes we're spent using the app in 2012

61. 19% of female internet users are on Pinterest (woah!)

62. Over 20% of Facebook users are on Pinterest daily.

YouTube:

63. Every minute, 700 YouTube videos are shared on Twitter

64. 30% of videos account for 99% of all views

65. Every day, YouTube gets 600 million views on mobile

66. One hour of video is uploaded to YouTube every second, that is 24 hours of video every 24 seconds, 60 hours a minute, 9 months every 2 hours, a decade every single day and a century every 10 day (this is serious!)

67. 4 billion video views are seen on YouTube daily

Social Gaming:

68. 8% of people access social games from a mobile phone

69. 44% earn over $50,000 per year from social games

70. 29% of social gamers are married with children

71. 58% of social gamers are over 40 years old

Coupons on Social Media:

72. 67% of customers will like a facebook page to save 25% or more price

73. 28% of customers share deals through social media

74. 17% will tweet or retweets a deal ro save 25% or more

75. 12% have looked for deals on social media sites using their phones

Mobile Use:

76. Out of the 6 billion people on earth, 4.8 billion have a mobile device while only 4.2 have a toothbrush (Surprising!)

77. The time spent on social media on mobile app and the mobile web is 161 million minutes per month

78. 91% of mobile internet access is for social activities

79. 71% of all app sessions take place outside the U.S.

80. 73% of mobile phone owners access social networks through atleast once per day

81. We interact with our mobile phones 40 to 80 times a day on average

82. U.S. has the greatest number of active iOS and Android devices starting at 181 million, china is 2nd at 167 million while Britain is 3rd at 35 million

83. China is the fastest growing mobile phone market growing at 293% between October 2011 and October 2012.

Social Security:

84. 1 in 4 users on Facebook tag their posts with location every month.

85. An average Facebook user has 229 friends

86. 16% Pinterest accounts are connected to Twitter

87. 50% of users check their facebook security settings every 2-3 months

88. Over 20 Million US users have their birthday and year in their profile

Social Media for Business:

89. 34% of medium and 27% of small businesses are using social media for business

90. Facebook is the number one social marketing tool for brands at 83% followed by twitter at 53%

91. 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media

92. 62% of marketers said that social media has become more important to their marketing campaigns in the last 6 months.

93. 83% of social media customer service users have walked away from a purchase after a bad experience compared to 49% of non-users

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Posted in Other Home Post Date 07/25/2021


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